How to Turn a Business Update into Website Content

A raw update usually starts as a short note: “We now serve another county,” “Saturday appointments are available,” “A new service has launched,” or “Holiday hours have changed.” Website content needs a little more structure.

• What should I post about my business?: For 25 possible updates to start with, read this primary guide.

Use a six-part update format

1. Write a clear headline that says what changed.
2. Include the important details: dates, locations, service names, eligibility, or limits.
3. Explain why the update matters to visitors.
4. Add the next action, such as call, request a quote, book, visit, or read the full service page.
5. Set an expiration or review date for offers, hours, events, or availability.
6. Choose the placement: homepage announcement, service page note, FAQ, event page, portfolio, or contact page.

Example: expanded service area

Raw note: “We now serve another county.” Website version: “Now serving customers in Clark County. If you are comparing options for spring maintenance, our team can now schedule appointments in Clark County. Request availability before the seasonal rush.” Review the service-area page and contact form after adding it.

Example: holiday hours

Raw note: “Holiday hours have changed.” Website version: “Holiday hours for December 24-26: open December 24 from 9 a.m. to 1 p.m., closed December 25, and open regular hours December 26. Please call before visiting for same-day availability.” Remove or archive after the holiday period.