What Is the AutoSite Feed?

Building a website and maintaining a website are different jobs. A launch draft gives the business a structure; ongoing updates keep visitors from relying on stale hours, expired offers, old service lists, or unanswered questions.

Why business websites become outdated

Small changes accumulate. A business adds Saturday appointments, changes a service area, pauses an offer, launches a new service, answers the same customer question repeatedly, or finishes work that would help future customers understand capabilities.

What belongs in the Feed

• New service or updated service area.
• Schedule change, holiday hours, or availability update.
• Seasonal offer, limited-time reminder, or expiring promotion.
• Event, class, open house, or community activity.
• Frequently asked question with a practical answer.
• Business announcement, staffing note, or process change.
• New project, portfolio item, case example, or completed work.
• Policy, contact, or appointment detail visitors should know.

How Feed updates support visitors

Good updates answer the questions visitors have right now: Can I book this week? Do you serve my area? Is this offer still active? What changed? What should I do next? The update should be useful even if it never becomes a traditional blog post.

How it works with an existing website

When no direct integration is present, treat Feed content as reviewed source material. Prepare the update in AutoSite AI, verify the facts, decide where it belongs, and copy the approved wording into your current website platform or share it with whoever maintains the site.

How it relates to the Website Builder

The Website Builder is for structure and larger drafts. The Feed is for smaller recurring updates that should not require rebuilding the site. If an update reveals that a service page, navigation path, or homepage message is fundamentally wrong, move back to a Builder-style page revision.