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Which Pages Does a Small-Business Website Need?
Choose pages that support visitor decisions and avoid adding pages that the business cannot maintain.
6 min read
A small-business website should include enough pages to answer visitor questions without becoming difficult to maintain. Start with pages that support the customer journey.
Core pages
- Home: summarizes who you help and what to do next.
- Services: explains what customers can hire you to do.
- About: builds trust with background, values, process, or team.
- Contact: gives visitors clear ways to reach you and understand next steps.
Optional pages
Portfolio, testimonials, FAQ, pricing guide, service-area, events, or resources pages are valuable when they answer real questions and someone can keep them accurate.
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