AutoSite Feed
How Often Should You Update a Small-Business Website?
Use meaningful business changes, not arbitrary publishing schedules, to decide when your website needs new or revised information.
Update your website when something meaningful changes or when visitors need a current reminder. More content is not automatically better, and a fixed publishing schedule should not force weak updates.
Match the rhythm to the business
- High-change businesses may need weekly or event-based updates for availability, events, seasonal offers, menus, inventory categories, or classes.
- Low-change businesses may only need monthly, quarterly, or seasonal reviews plus updates when facts change.
- Event-driven businesses should update before and after events, then remove or archive expired details.
- Seasonal businesses should review hours, offers, deadlines, and weather-related instructions before each busy period.
Always update critical facts quickly
Hours, contact methods, service area, appointment availability, active offers, pricing guidance, and policies should not wait for a content calendar. If they change, the website needs attention.
Review evergreen pages
Even stable pages need review. Schedule a simple check for homepage wording, service descriptions, FAQs, calls to action, contact details, and expired claims. The Feed can help keep a record of what should be reviewed without requiring a rebuild.
Plan your next website update
Turn a current business update into clear website content that is ready for review before you use it publicly.
Learn how AutoSite Feed works